Our focus is to educate the public about the short and long-term risks of smoking and the marketing techniques of the tobacco industry that encourage tobacco use.
We provide education, training, support and resources related to tobacco prevention, protection and cessation. Our goal is to ensure tobacco dependence is addressed as a standard of care in the healthcare system, including the following areas:
- Public health, home and community care, dental, perinatal, children, youth, speech and language, hearing and more
- Schools, community centres, resource centres, youth clinics, post secondary schools
- Hospitals, doctors offices, residential care facilities
Tobacco reduction coordinators support health care providers and educators by providing resources and guidance, as well as being responsible for:
- Prevention - helping the public and, specifically young people, from starting to use tobacco
- Protection - promoting and developing smoke-free environments
- Cessation - helping people to quit smoking
We focus our efforts in mental health and substance use, Aboriginal communities, school-age children and youth, young adults and the LGBTQ community.
A comprehensive approach to tobacco control including school tobacco control policies and effective programs can reduce tobacco use among school-aged children and youth. Prevention messages are also essential to ensure children and youth make the right decisions around tobacco.