Our focus is to educate the public about the short and long-term risks of smoking and the marketing techniques of the tobacco industry that encourage tobacco use.
Tobacco reduction services
We provide education, training, support and resources related to tobacco prevention, protection and cessation. Our goal is to ensure tobacco dependence is addressed as a standard of care in the healthcare system, including the following areas:
- Public health, home and community care, dental, perinatal, children, youth, speech and language, hearing and more
- Schools, community centres, resource centres, youth clinics, post secondary schools
- Hospitals, doctors offices, residential care facilities
Tobacco reduction coordinators
Tobacco reduction coordinators (TRC’s) are responsible for tobacco prevention (helping the public and, specifically young people, from starting to use tobacco), protection (promoting and developing smoke-free environments) and cessation (helping people to quit smoking). Tobacco reduction coordinators use a population health approach to plan services around the pillars of healthy living including healthy eating and physical activity at the local, regional, provincial and federal levels.
Tobacco reduction coordinators support health care providers and educators by providing resources and guidance.
Our services are focused
We focus our efforts in mental health and substance use, Aboriginal communities, school-age children and youth, young adults and the LGBTQ community.
Prevention services for children, youth and young adults
A comprehensive approach to tobacco control including school tobacco control policies and effective programs can reduce tobacco use among school-aged children and youth.
Prevention messages are also essential to ensure children and youth make the right decisions around tobacco.
Not starting to smoke cigarettes and flavoured tobacco such as cigarellos, bidis, kreteks, or use smokeless tobacco such as chew (leaf, plug or twist), or snuff (moist/dip, dry or sachets) at a young age protects young people from the harmful effects of tobacco products.
The Your Call website has been designed to provide youth (and those who would simply like to learn more about tobacco and health) with tobacco prevention and cessation information in a one-stop shop format so that they can “make their own call” on whether or not they need tobacco in their lives.
Through the efforts of the VCH Tobacco Reduction Program and Medical Health Officer Dr. Mark Lysyshyn, the North Shore mountains became 100% smoke-free as of January 2017. Mount Seymour and Cypress Mountain followed Grouse Mountain and Whistler Blackcomb’s commitment to providing smoke-free environments for all staff and patrons to enjoy. The Tobacco Reduction team supplied resort owners with resources to ensure a successful transition, and supported staff who were interested in quitting. New signs were displayed to inform the public that the premises are now smoke-free.
More information for children, youth and young adults
- Your Call
- The Truth Campaign
- Smoke-Free Movies
- High Five Living
- Quit the Denial
- Campaign for Tobacco-Free Kids
Find a service near you
Contact your local tobacco reduction program using the link below. Links will take you to the Find Services directory listing, which includes descriptions, contact details and related documents for our services.