Our focus is to educate the public about the short and long-term risks of smoking and the marketing techniques of the tobacco industry that encourage tobacco use.
Tobacco reduction services
We provide education, training, support and resources related to tobacco prevention, protection and cessation. Our goal is to ensure tobacco dependence is addressed as a standard of care in the healthcare system, including the following areas:
- Public health, home and community care, dental, perinatal, children, youth, speech and language, hearing and more
- Schools, community centres, resource centres, youth clinics, post secondary schools
- Hospitals, doctors offices, residential care facilities
Tobacco reduction coordinators
Tobacco reduction coordinators (TRC’s) are responsible for tobacco prevention (helping the public and, specifically young people, from starting to use tobacco), protection (promoting and developing smoke-free environments) and cessation (helping people to quit smoking). Tobacco reduction coordinators use a population health approach to plan services around the pillars of healthy living including healthy eating and physical activity at the local, regional, provincial and federal levels.
Tobacco reduction oordinators support health care providers and educators by providing resources and guidance.
Our services are focused
We focus our efforts in mental health and substance use, Aboriginal communities, school-age children and youth, young adults and preinatal women.
Prevention services for children, youth and young adults
A comprehensive approach to tobacco control including school tobacco control policies and effective programs can reduce tobacco use among school-aged children and youth.
Prevention messages are also essential to ensure children and youth make the right decisions around tobacco.
Not starting to smoke cigarettes and flavoured tobacco such as cigarellos, bidis, kreteks, or use smokeless tobacco such as chew (leaf, plug or twist), or snuff (moist/dip, dry or sachets) at a young age protects young people from the harmful effects of tobacco products.
More information for children, youth and young adults
- Your Call
- The Truth Campaign
- Smoke-Free Movies
- High Five Living
- Quit the Denial
- Campaign for Tobacco-Free Kids
Find a service near you
Contact your local tobacco reduction program using the link below. Links will take you to the Find Services directory listing, which includes descriptions, contact details and related documents for our services.