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Brand guidelines

A consistent brand helps our patients and clients understand the breadth and depth of our services, and extends the credibility and trust we’ve earned across the region by providing the best care.

Print the one page Vancouver Coastal Health guidelines on fonts, colours and logo usage.

Download the VCH brand sheet 

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Governing policy

Brand guidelines apply to written internal and external communication materials produced for print or online issued by VCH or individuals acting on behalf of our organization. 

Brand guidelines are not intended to apply to technical, scholarly or research texts. They allow some flexibility for specialized types of communication and for various levels of formality. Exceptions can be made when it is necessary to refer or conform to a style used by a third party. 

The Communications and Public Affairs (C&PA) team welcomes input in order to make brand guidelines more useful. If you have any comments, suggestions or questions, contact


  • Primary font: Proxima Nova - Always use when available. Purchased through Adobe Typekit. This is the typeface we use when creating formal collateral, such as posters and signage. Do not mix with other fonts within the same communications.

  • Alternate font: Calibri - This is the typeface we use for casual internal documents, such as presentations and emails.

SOURCE: Brand guidelines ( )
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